There are all kinds of stories and myths about what the "trick" is to getting into business school. The reality is that there is no trick. Admissions professionals work to fill a limited number of spaces by making the best possible selections from among a large pool of applicants. It comes down to a pretty simple equation of supply (spaces in the class) and demand (applicants). It is therefore in your best interest to articulate your goals as they relate to a particular program’s strengths, limitations, content, and culture.

Meeting a school's minimum qualifications doesn't guarantee that you’ll be admitted. Schools will use such factors as academic record, recommendations, and work experience to judge your potential for success in a program relative to the overall applicant pool:

• Schools will use your GMAT scores to predict how well you will do academically in their core curriculum.
• They will use to your work experience, extracurricular activity, and letters of recommendation to help them gauge your professional promise.
• Interviews and essays will help schools to determine why you want to earn a degree and how you will use it in the future. These parts of the application will also help schools learn about your communication skills.

Admissions officers are humans, not machines, which means they have the ability to take in all the information applicants supply and make critical judgments about what is most important. They can decide the relative importance of each part of an application, depending on each candidate's total experience. For example, if you have limited work experience, your academic credentials may assume greater importance. Conversely, if you have been out of school for a long time, your undergraduate record may be less important than your current job responsibilities. So the worst thing you can do is write your application to some imagined formula that you think will guarantee you admission. You have to be your own unique self in your application. There is a program out there that is right for you, and the best way to achieve the right fit between you and a school is to represent yourself openly and honestly in your application.

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