Web Site Support
Website Log Files and Web Beacons
Like most standard website servers, during your visit, GMAC uses log files and web beacons to automatically collect information regarding your use of the site (i.e., pages visited, files downloaded), as well as system and security-related information. This information is used to understand the habits of mba.com users and improve the products, services, and content offered.
Website Log Files
Information collected by website log files includes Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. In some cases, this information may identify you, or could be linked to your personal information. We use this information to analyze trends, administer the site, track aggregate user movement, and gather broad demographic information for aggregate use. Information collected in log files will not be shared with third parties, unless the disclosure is required for law enforcement or fraud prevention purposes.
Web Beacons are small strings of code that provide a method for delivering a graphic image on a web page for the purpose of transferring data. For example, when you visit a page on this website, the code for a page being visited may be transferred to us. The information transmitted to us is used internally, and not shared with third parties, except as provided in this policy. We use this information for the following purposes:
- Allow us to better understand the traffic patterns within our websites and, subsequently, adjust our content to better respond to your interests
- Within the mba.com network of websites in order to count users and to recognize users by accessing cookies
- Use this information to suggest information and resources that may be of interest to you based on your use of our website and products
Our third party tracking utility partner may employ Web Beacons on our site to track the online movements of our users. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information.
Links to Third Party Sites
Some GMAC Web pages may contain links to the websites of our strategic partners or other third parties which provide products or services relevant to your graduate management education. As such, these partners may utilize web beacons and web logs to understand your use of our web site. We do not provide your personal information to these partners so that they may identify your browsing behaviors.