Why Is a Master’s Degree in Data Analytics So Popular?

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Learn why this degree is so popular and decide if it’s right for you.

There’s no denying that “Big Data” has been impacting, and disrupting, industries and organizations across the globe. According to the International Journal of Engineering Trends and Technology, 2.3 trillion gigabytes of data are created each day. Forty-three trillion gigabytes of data will be created by 2020!1  But how do we interpret and communicate what all this information reveals? 

That’s where the Master of Data Analytics degree has emerged, as a business master’s degree at the intersection of business and technology. Says Denison University Professor of Mathematics and Data Analytics Matthew Neal, “These programs... teach students how to find patterns, predictions, stories, and meaning in massive, messy sets of data.”2  

57% of candidates for full-time MBA programs say that data analytics content is a “must have” in their ideal business school curriculum.3 Read on to learn why this degree is so popular and to decide if it’s right for you at this stage in your education and career journey.

You’ve got options. If you’re interested in pursuing a Master of Data Analytics degree, you should know that it’s an interdisciplinary degree that can be applied essentially across any industry—from consumer products to government and health care to manufacturing. It gives you options for your career path, and time to decide where you’d like that path to lead. 

Hands-on experience, with the tools that matter. Data analytics master’s programs often include hands-on experience. When exploring programs, ask if they teach with the same analytical tools, mathematical models, and visualization methods used in the workplace.  

There’s no one size fits all. The curriculum for a business master’s degree in data analytics varies across institution and program type. You can pick the program that fits your learning style, career goals, and location preferences.

Be ready and relevant. Holders of a Master of Data Analytics degree are equipped with skills that will advise the tactical and strategic decisions they’ll make throughout their career. When it comes to career opportunities, the options, like the data, are vast. From the “Big Four” to the Fortune 500 to startups, experts who can offer not only data comprehension but context too, are in high demand across the world. 

Discover and connect with programs based on your profile, goals, and preferences—to explore schools that offer graduate business degrees in data analytics, visit the Program Finder.    


1. Ahmed, K.B., Bouhorma M., & Ahmed, M.B. (2014). Age of Big Data and Smart Cities: Privacy Trade-Off. International Journal of Engineering Trends and Technology (IJETT). http://www.ijettjournal.org/archive/ijett-v16p258
2. Tate, E. (March 15, 2017). Data Analytics Programs Take Off. Inside Higher Ed. https://www.insidehighered.com/digital-learning/article/2017/03/15/data-analytics-programs-taking-colleges
3. GMAC Prospective Students Survey 2019 

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